Hecho Designs

Today in the DP forums, one of the members noticed that when you type in the phrase Google Games vs GOOGLE GAMES, the results are different. Why is this?!? Very interesting stuff going on.

I have never noticed this before. In fact, I know I have ran this test before and didn’t see a change. My first thought was that it had to do with Google’s multiple data centers. Perhaps one query is getting results from California, while another one is coming from New York.

Yet, if this is true, wouldn’t we see these kind of shifts just by hitting the refresh button? To shed some light on the matter, here is what others are saying:

Pipsbank wrote, “yeah, I saw it and this is my first time seeing this.
but i tried few keywords and nothing is changing”

Mediapro said, “G has been emphasizing on title keyword capitalization for a long time now. I lot of people including myself have been tricked.”

ShaunG added, “im getting different results, this is interesting. The first 5 or so are the same, but make sure you look at all of them or write them down and compare. There is a slight difference. I wonder what causes this? Title, heading, content, meta tags (someone once told me capitalization mattered in meta tags, although i disagree i figured it was worth mentioning)?”

Deccanbazaar.biz replied with, “me too seen this thing earlier i have a website which rank on tiop position for the keyword in Caps like : Play Online but when you seach the same keyword in small letters play online nothing will show of my site on top position”

I’m going to keep an eye on this a bit more, but in the mean time I’d love to hear your thoughts.

Have any of you noticed similar results?